SaratogA Economic Development Corporation

Corporate VIDEO PRODUCTION

A Place We All Call Home

Lawrence Street Tavern has built a loyal following around its Thursday Night Blues Jam. Owner Dan Girard asked us to create a project that would showcase the event, highlight the talent of his musicians, and attract even more performers to the stage.

We developed a series of interviews with recurring musicians, capturing their stories, musical backgrounds, and what makes the Lawrence Street Jam such a unique experience. The result was nine individual musician featurettes, along with a highlight reel that wove their voices together into one dynamic, condensed video.

LST strategically rolled out the individual musician videos across social media to build buzz and drive attendance, while the highlight video served as a centerpiece for broader promotion.

Video production isn’t always a nine-to-five process – some projects require rolling with the punches. After 45 years in the business, we know how to adapt and bring out the best in every story.