ADIRONDACK TRUST COMPANY

Corporate VIDEO PRODUCTION

Banking on Community

This project showcases a series of thoughtfully crafted interviews woven together to highlight Adirondack Trust’s deep commitment to its community. The storytelling approach blends authenticity with a polished visual style, creating an emotionally resonant and brand-aligned piece.

Joseph Pepe collaborated closely with the internal team at Adirondack Trust, including their marketing and training departments.

The completed video was distributed to Adirondack Trust’s client base through a comprehensive digital strategy, including email campaigns, social media platforms, their website, and branch location monitors. Additionally, the original interviews and footage are being repurposed into multiple shorter-format videos tailored for ongoing use across various social media channels.