Work with advertising agencies is a big part of what we do. The creative collaboration can bring out the best in our talents. This project was produced with McVicar Media Group, who called and said, “We don’t have much to work with, but do you think we can pull it off.”
The family welcomed us into their home to tell their story and with the interview that followed, it carried this video because of the mom’s raw emotions coming through and her comfort level with the crew.
When it’s possible, storytelling will be more believable and leave a lasting impact when told from those directly affected.
This will be one of our favorite pieces of all time.